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Sarah McCarty ~ Diary


A | A

This whole promotional item thing

Here’s the deal, I suck at it. Really suck at it and I don’t see it getting much better. I may or may not have bookmarks to go with a book. That will depend on my writing schedule when the book releases. Yes, I’m a procrastinator so if I run out of time, and it’s a choice between writing and creating a promo item, I write. I don’t have a catch phrase to “Brand me” because I have an old fashioned view that my writing style is my brand and if a reader reads my book and likes it, the memory of that “experience” is what they’ll remember, not a few words stuck under my sig line. I have a website, (2 actually) but I don’t have a myspace page or a face book page because with my writing schedule I don’t have the time to maintain that style of presence. I also don’t enjoy the process. I’m not a collector of anything so my drive to collect friends is microscopic. REALLY microscopic. While I will spend hundreds of dollars for a great giveaway basket, or a special surprise giveaway for my yahoo group members, I usually balk at spending hundred of dollars for throw away promo items to put on a promo table. I think maybe I’m not convinced of the value of the latter, while I know the baskets and giveaways are well received.

The other thing that keeps me away from the time of developing promo items is the distraction of the internet, because, well, I love to chat. If I have time to pop over to a board and participate in a discussion, I will, despite the fact that I could be spending those few minutes developing a book mark. If I’m at a conference like RT I’ll be in the hospitality suite as much as possible. Or if I’m at Lori Foster’s and Diane Castell’s Reader Author Get Together, I’m an instant friend. Why? Because writing is such a solitary process it’s good to be able to connect with people that love books as much as I do and so get it when I explain how huffy I got when a store didn’t have out on the shelf on it’s street date the book I’d been waiting a year to release. tap What is up with that anyway?

So, bottom line? I will develop a bookmark for Running Wild and Sam’s Creed, but, well, they’re not going to be ready for a couple months yet.

Sarah, writing like a mad woman, and yes, stopping here and there to chat and connect with the outside world hello

One Response to “This whole promotional item thing”

  1. Sarah,
    I totally understand where you are coming from. For me, one of your newer readers (Caine, RWild, PLinger)it is hard when you find an author your really connect with, and have to wait for the next book. That was the case with RWild. Ecstatic when I finished the book, bummed when I realized it would bo 2009 until the next installment. So, for me, I’d rather have the book than the bookmark!! (especially if designing a bookmark for Sam or RWild will take up your time writing your next Hell’s Eight book. Take your time with the bookmarks! Lisa

    by Lisa Belcher on June 20th, 2008 at 7:46 am

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